Dealing with the Media 1: Getting Ready

Securing media coverage of NATFHE views and activity is an important aspect of our work nationally and locally. Media coverage can help build understanding and support for the union's aims and lets members and potential members know that NATFHE takes up issues of concern to them.

Local media coverage is fairly easy to obtain, particularly if you have a systematic approach. It's important to publicise positive views and achievements as well as reactions to problems. With a consistent approach you stand a much better chance of securing understanding when disputes arise.

Local NATFHE press officers should always handle media coverage in conjunction with their regional office. If you're dealing with a sensitive issue it's best to put out releases and quotes in the name of the regional official. They can't be disciplined for speaking to the media.

The press office at NATFHE headquarters is always happy to help if you need advice, and can supply information on local media contacts.

Get to know your media

Get to know your local media and the deadlines to which they work.

Look at the types of articles newspapers carry, whether they have letters and comment pages. Get to know what type of programmes, including phone-ins, the local radio stations run.

Draw up a mailing/contact list of your local media. You can find details in your local telephone directories, or search a website listing most UK media at DEALING WITH THE MEDIA 2: WHAT MAKES NEWS?